Peter Beinart answers the question we've all been asking, "where were the tea party folks in 2004?"
JbF replies: The tea party folks were not used until the Republican conservative leadership realized they needed to
"rebrand" the party. 2006
or here "rebrand" 2008
or here "rebrand" 2009
Besides, it doesn't matter how many brands you put on the bull, whats beneath the brand is still bull.